Random drive-by addition: I'm an early-twenties Californian, and I had units of alcohol drilled into me during middle and high school (ages 11-18, roughly) public school health education. I would guess that most kids who went through DARE (Drug Abuse Resistance Education) or similar programs have had an alcohol equivalence chart put in front of them at some point (this much beer = this much wine = this much hard liquor), and I would lay bets that at least certain intersections of my American friends would know the concept if anyone brought it up, but as seen in the above comments it's not really commonly used in daily conversation or marketing.
no subject
Date: 2012-06-12 09:25 am (UTC)